Pioneering the ocean’s future.

Our ambition is simple. To make the best products we can in their categories, and never make more than 1,000 of each.

Not the most. The best.

We believe exceptional products should be worth investing in, worth looking after and worth keeping.

Our first product is APTUS 1.0. We set out to make the best wetsuit we possibly could: made to measure, developed with big-wave surfer Andrew Cotton, with micro-chamber thermal insulation and Japanese Yamamoto limestone neoprene.

1,000 suits. That’s it.

We believe that if we’re going to build a business around the ocean, the ocean should get a share of its success.

Not just through the products we make, but through what we can make possible.

Our ambition is to build a profitable company that helps fund the people and organisations working to restore and protect the ocean.

Not as a marketing campaign. As part of what Born Slippy is here to do.

First, we need to build a business worth believing in.

Then we can put its success to work.

There are people out there doing extraordinary work that we couldn’t begin to do ourselves.

Pulling abandoned fishing gear from the sea. Bringing marine habitats back to life. Protecting wildlife. Giving the next generation a reason to care.

They know what they’re doing. And they deserve more than likes on a reel.

They deserve real backing.

We’ve spent years telling their stories. Now we want to build a business that can help fund their work.

We’re starting with wetsuits. But Born Slippy was never just about making 1,000 wetsuits.

We’ll keep pushing to make exceptional products worth keeping. Keep finding people we believe in. And, if we do our jobs well, leave the ocean a little better than we found it.

That’s the master plan.